«Фирменный стиль и серия упаковок набора для выращивания овощных и декоративных культур «ЭКОДОМ»
"Corporate identity and series of packages set for growing vegetables and crops "ECODOM".
p.s. ECODOM stands for ECOHOME, ecological home/house.
This is my diploma design project, which was implemented for the international design contest and won it!
The mission was letting disabled and busy population to easily grow their own fresh vegetables at home, providing some kind of gardening activity and also teaching to care about plants(different kinds of therapy)!
All materials are biodegradable and environmental friendly but at the same time each cube can be used up to 2-3 times!
Plastic promotion tablet deisgn.
Corporate identity and series of packages set for growing vegetables and crops at home "ECODOM".
In 2011, the government of the Russian Federation approved the multi-purpose state program "Accessible environment". So my project is focused on the disabled part of population who don't have time or can't have their own garden.
Corporate identity elements: brand block. Name, Logo, Colors, Fonts & variations. Braille font is a necessary element of the project.
Corporate identity elements: brand graphic set.
All signs are designed for extrusion to create the necessary relief for tactile perception.
Simplified instruction-infographic on the use of the set. The instructions are made on very thick paper. All pictures and Braille also have relief.
Developed cube-packaging(unwrapped). The main material is very dense cardboard, a window of darkened plastic to create a greenhouse effect.
Two kinds of finished contrasted packages for better perception. Two varieties of cherry tomatoes(yellow & red).
Closer look on the design. All elements are made in contrast, relief and irritate the weak optic nerves for set's fast detection and use.
Two variations of the design elements.
All cubes of one kind are visually united with each other through the large vegetable sign on the edge.
Packages designed in two sizes: big for vegetables and small for grassy type.
Final project exposition.
All cubes were printed & crafted by me in real life sizes.
Printed promotion tablet on the exhibition.
During the event.
Promotion video.